Team: Kevin Fuller: Account MGMT, Michelle Featherston Project MGMT, Craig Kohtz: Director of Dev., Coco Curtis: Director of Innovation, Will Buller: Design, Alex Russell: UI/UX
With a rapidly growing market share and a shifting identification to the creator sports brand, adidas sought to design a sport centric consumer experience by developing locally unique Direct To Consumer retail stores.
Strategy
An innovative business model calls for an innovative tool. To manage visual merchandising standards, team directives and gather retail insights, adidas turned to Archrival to leverage our Community Management Tool. To easily integrate our Community Management Tool into the adidas DTC workflow, our team built a one of a kind user-experience with a detailed help center to make community on-boarding a seamless process.
Results
With the implementation of Archival’s Community Management Tool, adidas’ DTC team can now collect insights, connect and share knowledge regardless of time and location. This is where adidas DTC builds intellectual capital.
