Case Study: 006
Brand: Outdoor Research
Role: Strategy & Creative Direction
Project: Brand Campaign
Seasonal Expression
Create Your Space
In 2021, we return to the outdoors with a new perspective. Now, more than ever, we need the outdoors to create space for ourselves, our friends and our community. This campaign explores how we create a more equitable and inclusive outdoors for all.
Content Strategy
A digital-first approach, seen through three content lenses:
Evocative
Everything that we make evokes emotion and takes a position.
Timely
Relevant to the cultural zeitgeist. We sacrifice perfection for progress.
True
We tell true stories from our community.
