Case Study: 004

Brand: Spotify

Date: 2018 - 2019

Role: Strategy & Community Director 

Team: Elise Wiesman: Account MGMT, Michelle Featherston: Project MGMT, Chelsea Rice: Creative Director

When two music fans created Spotify, Premium was the purest distillation of their vision. Premium was born out of a passion for music, creativity and culture and Spotify tasked our team to help bring this ethos to campus.

Strategy

To reach the Spotify Premium consumer on campus, our team organized and directed a team of 30 campus influencers across the nation to join our band and help us bring Spotify Premium to life on campus. People, Places, Premium- is a social influencer campaign that evokes shared feelings from the People and Places that inspire the Premium entertainment that students consume on the Spotify platform.

Results

Through the Spotify Premium Campus Influencer Program our team drove brand awareness and increased student sentiment toward Spotify Premium. Resulting in a 1-2 point increase in NPS across key campuses.