Case Study: 002

Brand: YETI

Date: 2016 - 2017

Role: Strategy and Program MGMT

Team: Elise Hernandez: Account Director & Michelle Piñeda: Project MGMT

The YETI brand embodies the outdoor enthusiast: resilient, durable and sustainable. When YETI found that its retail presence was not growing at the same rate as its product line, Archrival built a field marketing program to train and energize retail staff and revitalize YETI’s presence at retail.  

Strategy

Our team recruited, trained and managed a team of sixteen YETI Field Service Reps who worked across key national markets. This team educated retail staff, led brand activations and collected insights at stores to energize both staff and consumers and inform the brand of current retail trends. 

Results

Archrival’s field marketing program expanded YETI’s brand presence at retail and increased staff sentiment. YETI’s sell-through increased by 27% in doors touched. Through this program, more consumers engaged the brand and purchased YETI products for their outdoor endeavors.