Case Study: 001
Brand: Granola
Date: 2012 - Present
Role: Co-founder & Brand Director
Team: Conner Scott: Co-Founder & CEO
Beginning in a college apartment in 2012, Granola grew from a fledgling startup to a scalable brand; securing capital, manufacturing partners and brand equity.
The Brand
Granola is a modern outdoor lifestyle brand. Bagging alpine summits is cool, but Granola products are made for enjoying the simple things; being outside with friends.
Product Design
